How Comparing Yourself to Others is Hurting Your Organization

by | Feb 28, 2023 | Fundraising, Mindset, Nonprofit

I forget kids have school off for President’s Day every year. So every year, I’m surprised that it is still a thing AND that I have to rearrange my schedule to make sure I don’t pull a Peter McCallister as I leave for the office. 

This year, however, my brain turned to fundraising. Specifically, the amount of money raised by candidates for office. 

Think about all the donors who give to these folks running for president. It’s ridiculous the amount of cash spent on ads, mailings, staff, etc…

Or is it?

The whole purpose of donating money to causes (and yes, event political candidates) is to feel connected to a message and action towards making a difference. So why do we see these massive figures and think to ourselves – “…just imagine what our organization could do with that type of money?” 

Nonprofits constantly compare themselves to others. And we should probably stop. 

Turning green never benefited anyone except for Bruce Banner.

Large organization or individuals with a cult of personality are always going to dominate the fundraising landscape. They have more money to spend on marketing with than you. They have more staff than you. They have the ability to control a message on a larger scale more effectively than you.

And that’s ok.

Because what you do matters. The impact you make on the community matters. 

But how do you shift your mindset to prevent that envy from creeping in?

All you need to do is make sure you control the things you can control, and do the things you can do to make this world a better place for your clients and those you serve.

Simple, right?

Keep it micro. Keep it uncomplicated. Keep celebrating those wins, not matter the size.

The money will come (if you are asking for it and giving supporters a way and reason to give that is!) if your case of support is strong, and those who are talking about that mission are passionate and enthusiastic. 

So no matter the size of a presidential candidate’s checking account, or how many high capacity donors are listed on their financial statements, know that you play an important part in the local nonprofit ecosystem.

And know that those donors who give to candidates do so because it makes them feel like they are a part of a team that is relatable. Take note, and give your supporters that same sense of being on a winning crew. 

Give your donors a reason to vote with their wallets for your nonprofit and you’ll feel as awesome as an endorsed candidate giving acceptance speech with the giant balloon drop and everything!

You got this!!!